New Life Where Towns and Teams Are Dying

Jere Longman:

Last Friday, as on all football Fridays at state champion Canadian High School, a black-and-gold flag flew along Main Street outside the City Drug Soda Fountain. A painted sign spelled out Wildcats on the window at Treasure’s Beauty Salon. Up the street, at the Hemphill County Courthouse, Sally Henderson showed off the paw-print design on her black-and-gold fingernails.
Until a nail salon opened over the summer in this tiny, wealthy and ambitious Panhandle town, Henderson drove 45 miles to Pampa or 100 miles to Amarillo to have her nails done for football games and holidays.
“My husband is so glad I don’t have to drive anymore,” said Henderson, 52, a cheery administrative assistant to the county judge and the wife of the county sheriff. “I’d stop and do Wal-Mart, and every time I got my nails done, I’d spend $300.”