The Wisconsin Virtual Academy, sponsored by the Northern Ozaukee School District, just completed its busiest time of year. As Wisconsin progressed through the open school enrollment period for the 2009-2010 school year, the WIVA bombarded homes around the state with mailings, advertising itself as an online alternative to local schools. School administrators traveled to dozens of locations around the state, offering introductory sessions designed to entice students away from brick and mortar schools, in favor of clicking, scrolling and remotely conferencing through virtual classes.
Wisconsins open enrollment provides more than $6,000 per student in transfer fees to the recipient school district, on behalf of students whose parents choose to send them to public schools outside of their local community. Open enrollment in general carries many benefits for students, providing alternatives in heavily populated areas like Milwaukee, where many different school districts of varying quality and program offerings exist in close proximity. But the WIVA, operated by the McFarland School District, has no geographical association with the majority of its students.
School districts in southern Ozaukee County require between $11,000 and $13,000 in tax revenue per student, collected from federal, state, and property taxes, and other sources. The Wisconsin Virtual Academy receives only the 2008-2009 state transfer payments of $6,322 per student. Unlike traditional schools, the state payment fully funds the virtual program, and coincidentally still provides ample profit for the virtual programs curriculum and software vendors. But any such comparison between a virtual school and a more traditional brick and mortar facility is probably not comparing apples to apples, considering teacher-to-student ratios and well-rounded learning experiences.
The WIVA is operated in partnership with a company called K12, Inc., which even hosts the WIVAs promotional Web site on behalf of the school district. K12 is a publicly-traded, for-profit company based in Virginia, and for the record, the company has no shortage of profit. For the fiscal year ended June 30, 2008, K12 reported net income of $18 million, on revenues of $226 million, primarily collected from states like Wisconsin, which make tax dollars available to virtual schools.