Unigo.com Gives Everyone a Say About College Picks

Walter Mossberg:

Research on choosing colleges takes many forms, including visiting campuses and studying the schools’ Web sites. But for a lot of high-school students and their parents, finding a centralized resource containing information about numerous schools still means buying one of the thick, costly printed guides to college that have been around for years. The Web versions of these books are surprisingly dry.
But there’s a new, free Web site that, while overseen by paid editors, is built on lively content submitted by current students at the colleges. The information isn’t just words and numbers, but includes numerous photos and videos for most schools. You also can create a small social network of people interested in the same schools or who share other common traits.
In other words, this is a college-information resource built for the age of YouTube and Facebook.
The site, Unigo.com, costs nothing to use and supports itself with ads. Although it’s only a few months old, it already covers about 250 colleges and universities, and claims to average dozens of student-created reviews, photos and videos for each college. Its sophisticated search engine lets applicants comb all this material to find just what applies to them. For example, Unigo would let you see all content relevant to an Asian-American female applicant with conservative political views.