As I’ve noted in the past, the headlines and placement of stories can heavily influence how readers perceive the news. A classic case was a story that ran in the Journal Sentinel two weeks ago, headlined “MPS board slashes busing.”
The Milwaukee Public Schools board did no such thing. The board simply set a goal to cut busing without spelling out how it would be accomplished – sort of like announcing a budget cut without specifying any spending to be reduced. As reporter Alan Borsuk noted in his second graph, “what will actually result will not be clear for perhaps several years.” Borsuk, never shy about caveats, also noted that most busing is required by state law (for special education students, students attending private schools, minority students traveling to suburban schools under Chapter 220, etc.) and cannot be changed by the school board.