Now It’s Colleges’ Turn to Say ‘Pick Me!’

Valerie Strauss:

The University of Maryland at College Park is making sure that nearly every single student admitted this fall — more than 10,000 of them — gets a personal telephone call from a current student extolling the virtues of becoming a Terrapin.
The student government president at Marymount University in Arlington County is sending a T-shirt to every admitted student.
At Binghamton University in New York, current international students are writing letters to every admitted international student — in their native language — to make sure they know where to get food that suits their diets or how to solve other problems they may encounter.