Aryana McPike, a sixth-grader from Springfield, Ill., has a closet full of designer clothes from Dolce & Gabbana, Juicy Couture, True Religion and Seven For All Mankind. But her wardrobe, carefully selected by a fashion-conscious mother, hasn’t won her friends at school.
Kids in her class recently instructed her that she was wearing the wrong brands. She should wear Apple Bottoms jeans by the rapper Nelly, they told her, and designer sneakers, such as Air Force 1 by Nike. She came home complaining to her mother that “all the girls want to know if I will ever come to school without being so dressed up.”
Teen and adolescent girls have long used fashion as a social weapon. In 1944, Eleanor Estes wrote ““>The Hundred Dresses,” a book about a Polish girl who is made fun of for wearing the same shabby dress to school each day. The film “Mean Girls” in 2004 focused on fashion-conscious cliques among high-school teens. But today, guidance counselors and psychologists say, fashion bullying is reaching a new level of intensity as more designers launch collections targeted at kids.