Our mission is to provide world-class tutoring and high-quality content to students around the world. TutorVista.com is the premier online destination for affordable education – anytime, anywhere and in any subject. Students can access our service from the convenience of their home or school. They use our comprehensive and thorough lessons and question bank to master any subject and have access to a live tutor around the clock. TutorVista helps students excel in school and in competitive examinations.
but TutorVista, an online tuition service, is aimed squarely at customers in the developed world. Mr Ganesh founded the company in late 2005 after spotting that personal tutoring for American schoolchildren was unaffordable for most parents. His solution is to use tutors in India to teach Western students over the internet. The teachers all work from home, which means that the company is better able to avoid India’s high-wage employment hotspots. TutorVista further hammers home its labour-cost advantage through its pricing model. It offers unlimited tuition in a range of subjects for a subscription fee of $100 per month in America (and £50 a month in Britain, where the service launched earlier this year) rather than charging by the hour. Tutors are available around the clock; appointments can be made with only 12 hours’ notice.
It is too early to gauge the impact of the service on educational outcomes, says Mr Ganesh, but take-up is brisk. TutorVista has 2,200 paying subscribers at the moment (most of them in America) and hopes to boost that figure to 10,000 by the end of the year. The company is expected to become profitable in 2008. Even cheaper pricing packages are on the way. Launches of the service are planned for Australia and Canada. Mr Ganesh is also investigating the potential of offering tuition in English as a second language to students in South Korea, where high rates of broadband penetration make the market attractive. Get that right, and China looms as an even bigger prize.
TutorVista, along with Rosetta Stone and other online tools offer practical options for families who seek new learning opportunities unavailable via traditional models. The nearby Oregon school district may add languages to their elementary programs. CyraKnow offers handy “phrase books” for the iPod.