School Choice: How Low Income Parents Search for the Right School

Paul Teske, Jody Fitzpatrick, and Gabriel Kaplan [1.1MB PDF Report]:

Starting with the economist Milton Friedman, supporters of school choice have assumed that competition would lead to better schools, and that parents could do a better job of assigning children to schools than could school administrators. The debate on the first assumption is raging. The second assumption has received little attention, except from those who assert that middle-class families can make good choices but impoverished families can’t.
Barriers to parent choice can all be overcome, but it will take planning, organization, and some modest public spending.
Our new research paints a very different picture of how low-income and minority families in big cities choose schools when they get the chance. Like middle-class parents who have always had choices, low-income parents don’t look for alternatives if their children are happy and successful in school. But once they start thinking about school options, low-income families want information about schools and think hard about the choices they have. Poor parents seek to escape problems evident in their children’s current school, and have definite ideas about the differences between one child and another (our studious boy, our distractible girl) that lead them to search for an appropriate match between child and school.
But our results also identify barriers that must be overcome before low-income parents can become the types of savvy consumers that can make school choice work well for them.

Center on Reinventing Public Education
Alan Borsuk has more:

The researchers based their findings on surveys conducted about a year ago with 300 parents in Milwaukee, 300 in Washington, D.C., and 200 in Denver. Milwaukee and Washington are on the cutting edge of school choice in the United States, each with wide arrays of options for parents, including numerous charter schools and private schools that take part in publicly funded voucher programs for low-income families.
“This report’s general finding is that low-income urban parents report feeling more well informed than was anticipated,” the researchers said in the report, being released today. “They are extremely satisfied with their choices, and most do not believe that they lacked any important information when they made their choice.”
The optimistic conclusions about school choice – in the broadest sense of the term – do not include an assessment of whether parents were actually making good choices in terms of schools where academic achievement is strong or where their children specifically would thrive.