WSJ: How well is the company responding to the obesity issue?
Mr. Isdell: We are in what I would call the bull’s-eye of public opinion with regard to calorie consumption. It’s something I inherited and something as an industry we have not been able to rebut effectively at this point in time. It’s something we are working diligently on as an industry…. We really need to widen the debate. For example, Diet Coke, a zero-calorie beverage, is actually in the obesity debate because there has been a demonization of carbonated soft drinks. But if it’s really about obesity, why would you not want people to drink a diet soft drink?
WSJ: Why should any regular sodas be sold in middle or high schools?
Mr. Isdell: It’s high schools where the current policy we have is 50% noncarbonated drinks. In the middle schools [full-calorie sodas are sold from vending machines] only after school [according to an industrywide agreement.]
I saw this interesting piece on a guy in California who came out very strongly and said, “Why am I allowed to vote and I can own a gun, but I can’t choose my own soft drink?” I think when you reach high school, you do have a level of sophistication and you can be allowed to choose what you wish…. There are some schools where some kids are making good money bootlegging soft drinks in and selling them to students…. I think that is not all bad for us. After all, every kid likes being rebellious.