Ruth’s informative diary on the Long Range Planning Committee’s inclusiveness goals provides context for C.K. Prahalad’s interesting new book: The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits

He is a fierce critic of traditional top-down thinking on aid, by governments and non-governmental organisations alike. They tend to see the poor as victims to be helped, he says, not as people who can be part of the solution�and so their help often creates dependency. Nor does he pin much hope on the �corporate social responsibility� (CSR) programmes of many large companies. If you want serious commitment from a firm, he says, its involvement with the poor �can’t be based on philanthropy or CSR�. The involvement of big business is crucial to eradicating poverty, he believes, but BOP markets must �become integral to the success of the firm in order to command senior management attention and sustained resource allocation.�

Learn more about the book here.