Could Many Universities Follow Borders Bookstores Into Oblivion?

Marc Parry:

Higher education's spin on the Silicon Valley garage. That was the vision laid out in September, when the Georgia Institute of Technology announced a new lab for disruptive ideas, the Center for 21st Century Universities. During a visit to Atlanta last week, I checked in to see how things were going, sitting down with Richard A. DeMillo, the center's director and Georgia Tech's former dean of computing, and Paul M.A. Baker, the center's associate director. We talked about challenges and opportunities facing colleges at a time of economic pain and technological change--among them the chance that many universities might follow Borders Bookstores into oblivion.

Q. You recently wrote that universities are "bystanders" at the revolution happening around them, even as they think they're at the center of it. How so?

Mr. DeMillo: It's the same idea as the news industry. Local newspapers survived most of the last century on profits from classified ads. And what happened? Craigslist drove profits out of classified ads for local newspapers. If you think that it's all revolving around you, and you're going to be able to impose your value system on this train that's leaving the station, that's going to lead you to one set of decisions. Think of Carnegie Mellon, with its "Four Courses, Millions of Users" idea [which became the Open Learning Initiative], or Yale with the humanities courses, thinking that what the market really wants is universal access to these four courses at the highest quality. And really what the market is doing is something completely different. The higher-education market is reinventing what a university is, what a course is, what a student is, what the value is. I don't know why anyone would think that the online revolution is about reproducing the classroom experience.

Posted by Jim Zellmer at March 9, 2012 1:08 AM
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