MBA applications: How to beat the drop

The Economist:

The Graduate Management Admission Council's latest report on business-school applications makes for grim reading. According to its 2011 Application Trends Survey (PDF) over two-thirds of schools worldwide say that they have seen applications to their two-year full-time MBA programmes fall over the last year. Meanwhile, 57% also reported a drop in applications to one-year full-time programmes.

There may be several contributing factors. With applications at an all time high the year before (generally applications to business schools rise in tough economic times) there is an element of a return to normality. Still, this doesn't account for all of the collapse.

Dave Wilson, GMAC's president, says it may not be that there has been a shocking drop in the number of applicants, rather that each candidate is applying to fewer schools. This is interesting because one explanation could be that more students are only applying for local programmes, where there is a limited choice. If true, this fits neatly with the projections of many of those predicting tough times ahead for business schools.

Posted by Jim Zellmer at September 17, 2011 3:36 AM
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