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July 27, 2011

McDonald's to Make Nutrition Push

Melodie Warner:

McDonald's Corp. plans to promote more nutritional options, such as automatically including fruit or a low-fat dairy option in every Happy Meal.

The fast-food giant said the new Happy Meal, being rolled out in September, will have about 20% fewer calories and less fat.

The company also will promote nutrition in its national kids' advertising and Happy Meal packaging.

Childhood obesity is a growing concern in the U.S. First Lady Michelle Obama has made it her mission to promote environments that support healthy choices through her "Let's Move" initiative.

Posted by Jim Zellmer at July 27, 2011 1:13 AM
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