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May 4, 2011

Official: Mercedes-Benz USA launching its first teen driving school in Los Angeles

Noah Joseph:

Last month we brought you initial news of Mercedes-Benz's plan to open a teen driving program in the United States, and with the annual California State PTA Convention kicking off in Long Beach, the German automaker's American subsidiary has confirmed its plans and revealed a few details along the way.

The first such program will open in Los Angeles before similar initiatives are launched across the country. The Mercedes-Benz Driving Academy aims to make new drivers better drivers by integrating their advanced curriculum with the mandated state accreditation process to make for one, all-encompassing program that will take teens from theory through practice and on to their driver's permit.

Other custom-tailored programs will be offered as well, and Mercedes is also teaming up with Impact Teen Drivers, unfortunately named though it is, to deliver free two-hour parent/teen workshops at 20 schools across the city beginning late this summer. MBUSA is in the process of recruiting the best driving instructors it can get its hands on with a plan to officially open the program this coming October. Details in the press release after the jump, with photos in the gallery below.

Posted by Jim Zellmer at May 4, 2011 3:02 AM
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