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March 5, 2011

How We Ranked the Business Schools

Louis Lavelle:

To identify the top undergraduate business programs, Bloomberg Businessweek uses a methodology that includes nine measures of student satisfaction, postgraduation outcomes, and academic quality.

This year we started with 139 programs that were eligible for ranking, including virtually all of the schools from our 2010 ranking plus three new schools that met our eligibility requirements. In November, with the help of Cambria Consulting in Boston, we asked more than 86,000 graduating seniors at those schools to complete a 50-question survey on everything from the quality of teaching to recreational facilities. Overall, 28,377 students responded to the survey, a response rate of 33 percent.

The results of the 2011 student survey are then combined with the results of two previous student surveys, from 2010 and 2009, to arrive at a student survey score for each school. The 2011 survey supplies 50 percent of the score; the two previous surveys supply 25 percent each.

Posted by Jim Zellmer at March 5, 2011 1:20 AM
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