How Facebook is Killing Your Authenticity

Steve Chaney:

We all know that the delineation between public and private was eroded by Facebook a long time ago. Over. Done. But now Facebook's sheer scale is pushing it in a new direction, one that encroaches on your authenticity.

Facebook is no longer a social network. They stopped being one long before the movie. Facebook is really a huge broadcast platform. Everything that happens between its walls is one degree away from being public, one massive auditorium filled with everyone you've ever met, most of whom you haven't seen or spoken to in years.

Last week a bunch of massive sites across the web, including TechCrunch, adopted Facebook commenting. The integration of the formatting and fonts is so strong that when you're reading comments you actually feel like you are on Facebook, not a tech focused vertical site.

Posted by Jim Zellmer at March 8, 2011 1:56 AM
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