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September 3, 2010

Robotic Nation

Marshall Brain

I went to McDonald's this weekend with the kids. We go to McDonald's to eat about once a week because it is a mile from the house and has an indoor play area. Our normal routine is to walk in to McDonald's, stand in line, order, stand around waiting for the order, sit down, eat and play.
On Sunday, this decades-old routine changed forever. When we walked in to McDonald's, an attractive woman in a suit greeted us and said, "Are you planning to visit the play area tonight?" The kids screamed, "Yeah!" "McDonald's has a new system that you can use to order your food right in the play area. Would you like to try it?" The kids screamed, "Yeah!"

The woman walks us over to a pair of kiosks in the play area. She starts to show me how the kiosks work and the kids scream, "We want to do it!" So I pull up a chair and the kids stand on it while the (extremely patient) woman in a suit walks the kids through the screens. David ordered his food, Irena ordered her food, I ordered my food. It's a simple system. Then it was time to pay. Interestingly, the kiosk only took cash in the form of bills. So I fed my bills into the machine. Then you take a little plastic number to set on your table and type the number in. The transaction is complete.

Posted by Jim Zellmer at September 3, 2010 4:50 AM
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