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May 16, 2010

Bye-bye baby face

Jan Uebelherr:

It's a question that can make most any mom stop in her tracks: "Can I wear makeup?"

In a world where little girls of 5 or 6 get spa treatments and mega-birthday parties, can lip gloss and mascara be such a leap?

What's the right age? What's the right "starter makeup"? Why can't she wait just a little while?

It's a question that's popping up sooner than it once did. Little girls whose ages have not yet reached the double-digits are wanting to wear makeup more and more.

A new report by the NPD Group, which researches consumer trends, finds that makeup usage is going up in the fresh-faced group known as tweens (ages 8 to 12).

Posted by Jim Zellmer at May 16, 2010 9:23 AM
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