Knewton, an online test prep company that uses adaptive learning to boost scores on standardized tests, announced today the launch of its new SAT prep course. The company already provides prep courses for the GMAT and LSAT, and now hopes to tap the market of high-pressure parents and overachieving high school students.
The SAT prep course will include live instructors, educational videos and real-time feedback on students' performance in specific SAT concepts. Overbearing parents can also track their children's progress with a set of tools designed for them. The course costs $490, (there's a $290 intro offer).
The courses use adaptive learning technology--a method that serves up questions and resources according to students' needs based on their past performance. The concept is taken from adaptive learning tests, which serve questions that get harder or easier, depending on a student's answers. In fact, Knewton's two chief test designers, Len Swanson and Robert McKinley, helped design those tests: Swanson wrote the scoring algorithms for the adaptive learning tests used by the Educational Testing Service (ETS), which administers the SAT, GRE, and AP tests, and McKinley wrote the algorithms for the ACT.
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