Admissions officers more than a year ago started noticing something odd about the Facebook groups built around their incoming classes: The creators weren't newly admitted students. Or current students. Or alums. Or anyone with any tie to the universities.
Brad J. Ward, who then worked in the Butler University admissions office, began to compare the groups from colleges across the country -- including Georgetown, Virginia Tech and George Washington University -- and realized they were all created by the same handful of people. "There's something going down on Facebook. Pay attention," he wrote on his blog, Squared Peg, in December 2008
With help from admissions workers across the country, Ward traced these individuals to College Prowler, a Pittsburgh-based company that publishes campus guidebooks, and a not-yet-launched roommate-matching Web site called MatchU, started by a recent college graduate named Justin Gaither.
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