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March 2, 2009

MPS to allow advertising in schools, with restrictions

Alan Borsuk:

You're now welcome to put up advertising inside Milwaukee public schools - provided you can meet more than 15 restrictions on what the ads say and where they're placed.

An end to the ban on advertising inside schools was sought by MPS athletic commissioner Bill Molbeck and others who are hoping that ads in places such as gyms and athletic fields will generate money for financially stressed athletic programs.

After extended discussions at three meetings in recent weeks, the School Board approved the policy last week without discussion.

Athletic directors and coaches at several high schools told School Board members that they are having a hard time obtaining uniforms, practice equipment and other necessities because they are short of money. They said many of the teams they play, including teams from some suburban schools, are able to do things that they can't because they get money from advertising.

Board members, particularly Jennifer Morales, added provisions to the original proposal from school administrators to make sure advertising they thought was inappropriate remained out of bounds.

Under the new policy, businesses or organizations will be allowed to advertise as long as ads meet requirements such as:

Posted by Jim Zellmer at March 2, 2009 11:58 AM
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