Civics: legacy newspaper circulation data

Don Surber:

Nice try, but Gannett eliminated no jobs. Its former readers did. While Benton blamed the company, he also had to admit that Sunday circulation fell 77% at Gannett’s 9 biggest newspapers between 2018 and 2022. Fewer readers, fewer reporters.

He pointed out the Lafayette Advertiser in Louisiana — his hometown paper — saw an 85% collapse in circulation over the past 7 years. 

2015: 26,885

2016: 23,773

2017: 20,177

2018: 14,670

2019: 10,389

2020: 8,592

2021: 6,528

2022: 3,996

The Internet won’t save the paper. Its online presence is pathetic — and it too dropped from 1,421 online subscribers in 2015 to just 468 online subscribers in 2022. 

Benton blamed Gannett.