Double-blind peer review is a central feature of the editorial model of most journals in sociology and neighboring social scientific fields, yet there is little history of how and when its main features developed. Drawing from nearly 70 years of annual reports of the editors of American Sociological Association journals, this article describes the historical emergence of major elements of editorial peer review. These reports and associated descriptive statistics are used to show that blind review, ad hoc review, the formal requirement of exclusive submission, routine use of the revise and resubmit decision, and common use of desk rejection developed separately over a period of decades. The article then argues that the ongoing evolution of the review model has not been driven by intellectual considerations. Rather, the evolution of peer review is best understood as the product of continuous efforts to steward editors’ scarce attention while preserving an open submission policy that favors authors’ interests.