Based on the data from those one million apps, Flurry Analytics says US users agree to be tracked only four percent of the time. The global number is significantly higher at 12 percent, but that’s still below some advertising companies’ estimates.
The data from Flurry Analytics shows users rejecting tracking at much higher rates than were predicted by surveys that were conducted before iOS 14.5 went live. One of those surveys found that just shy of 40 percent, not 4 percent, would opt in to tracking when prompted.