As Google faces at least four major antitrust investigations on two continents, internal documents obtained by The Markup show its parent company, Alphabet, has been preparing for this moment for years, telling employees across the massive enterprise that certain language is off limits in all written communications, no matter how casual.
The taboo words include “market,” “barriers to entry,” and “network effects,” which is when products such as social networks become more valuable as more people use them.
“Words matter. Especially in antitrust law,” reads one document titled “Five Rules of Thumb for Written Communications.”
“Alphabet gets sued a lot, and we have our fair share of regulatory investigations,” reads another. “Assume every document will become public.”
The internal documents appear to be part of a self-guided training session for a wide range of the company’s more than 100,000 employees, from engineers to salespeople. One document, titled “Global Competition Policy,” says it applies not only to interns and employees but also to temps, vendors, and contractors.
The documents explain the basics of antitrust law and caution against loose talk that could have implications for government regulators or private lawsuits.
Many taxpayer supported school districts use Google services, including Madison.