Big tech’s hypocritical wokeness might soon backfire

Joel Kotkin:

Not long ago, in our very same galaxy, the high-tech elite seemed somewhat like the Jedis of the modern era. Sure, they were making gobs of money, but they were also “changing the world” for the better.

Even demonstrators against capitalism revered them; when Steve Jobs died in 2011, the protesters at Occupied Wall Street mourned his passing.

Increasingly, Americans no longer regard our tech oligarchs as modern folk heroes; today companies including Google, Apple and Facebook are suffering huge drops in their reputations among the public.

Social justice, for some

The tech oligarchs make a big show of their social “wokeness.” They play up on gender issues, despite a wicked record of sexual harassment at companies like Google and across the “bro culture” of the male-dominated valley.

Worse still are issues of class. The Bay Area, as CityLab put it, has devolved into “a region of segregated innovation” where the rich wax, the middle class declines and the poor suffer increasingly unshakeable poverty. Over the past decades wages for African Americans and Latinos in Silicon Valley have fallen during the boom while much of the work, up to 40 percent, has gone to temporary immigrant workers, the modern-day equivalent of indentured servants.