The Land and Expand Strategy for Reading

Cedric Chin:

I’m currently on my 37th book of the year, and I think I’ve stumbled on a reading technique that works really well when it comes to reading in service of career goals. As far as reading techniques go, this one is remarkably easy to do — which is more than can be said for most reading strategies.

And it’s also remarkably easy to explain. Which makes it seem a tad ridiculous … but here goes:

When you want to learn something new from reading, read the stories around that thing before you read the thing itself.

Want to learn the Kelly Criterion? Read Fortune’s Formula first — William Poundstone’s fantastic book about the history of the gambling strategy, and its applications in Vegas, horse betting, and equity investing.

Want to ease yourself into the cognitive biases and heuristics literature? Read The Undoing Project — Michael Lewis’s fantastic accounting of Kahneman and Tversky and the research they did together. Then read Thinking: Fast and Slow.

Want to understand the nuances behind the consulting business model? Read a history of McKinsey (I recommend The Firm, though others say nice things about The Lords of Strategy) before reading Maisters’s Managing the Professional Service Firm (my summary here).