The University of Illinois’ Gies College of Business has become the latest school to announce that it is getting out of the full-time, on-campus MBA market. Instead, Gies will focus more aggressively on its online MBA option, the $22,000 iMBA, which has seen big growth since being launched in 2015 (see Illinois To End Full- And Part-Time MBA Programs On Campus).
Why is Gies giving up on its full-time MBA? For one thing, the school admits it is losing money on the program. While it may surprise many observers given how high tuition rates are for MBA programs, many of these programs are actually loss leaders or “show” programs to get a U.S. News ranking. Secondly, applications to most MBA programs have been declining for years, evidence that there is less interest in the degree.
Just look at the numbers at the University of Illinois’ full-time MBA, ranked in the top 50 by U.S. News. Applications to Gies’ full-time program fell to 290 this year from 386 in 2016. The school actually enrolled fewer than 50 full-time students in each of the past three years. Even when apps were nearly 100 higher in 2016, Gies was only able to enroll a class of 47 students.