Numerous privacy scandals over the past couple of years have fueled the need for increased examination of tech companies’ data tracking practices. While the ethics around data collection and consumer privacy have been questioned for years, it wasn’t until Facebook’s Cambridge Analytics scandal that people began to realize how frequently their personal data is shared, transferred, and monetized without their permission.
Cambridge Analytica was by no means an isolated case. Last summer, an AP investigation found that Google’s location tracking remains on even if you turn it off in Google Maps, Search, and other apps. Research from Vanderbilt professor Douglas Schmidt found that Google engages in “passive” data collection, often without the user’s knowledge. His research also showed that Google utilizes data collected from other sources to de-anonymize existing user data.
That’s why we at Digital Content Next, the trade association of online publishers I lead, wrote this Washington Post op-ed, “It isn’t just about Facebook, it’s about Google, too” when Facebook first faced Capitol Hill. It’s also why the descriptor surveillance advertising is increasingly being used to describe Google and Facebook’s advertising businesses, which use personal data to tailor and micro-target ads.
Many Taxpayer supported K-12 school districts, including Madison, use Google services.