Google staff awoke on Wednesday to surprising news: Their company is working on a search app tailored, and censored, for China. The project, kept secret from all but select teams and leaders, sparked a furious internal debate.
Yet the move couldn’t have been entirely surprising for Googlers.
Sundar Pichai, 46, chief executive officer since 2015, has made no secret of his desire to take the search giant back to mainland China. The executive is more pragmatic about the world’s largest internet market than Google’s founders, who pulled search from the mainland in 2010 over censorship concerns.
Under Pichai, Google has invested in Chinese companies, met with its leaders and made it a priority to spread Google’s artificial intelligence technology across the country. But bringing search back would be Pichai’s boldest move yet and will put his personal stamp firmly on the company.
Co-founders Larry Page and Sergey Brin built Google to “organize the world’s information and make it universally available.” They viewed China as a threat to the company’s stance as a defender of the open web. Pichai, in contrast, sees China as a hotbed of engineering talent and an appealing market.