Timely text messages in the summer about key dates and must-do tasks help ensure more high school graduates make it to their chosen colleges in the fall, the Madison School District has learned in a three-year study funded by a Madison-based nonprofit here and in two other cities.
The program, which backers say helped increase enrollment in two-year colleges by 3 to 9 percentage points, essentially works by keeping high school counselors active in the lives of their former students during the three months after they’ve graduated.
“We do a hand-off (to colleges), more so than a (drop) and we’re done,” said Jen Wegner, the Madison district’s director for personalized pathways and career/technical education.