Thriving in the Gig Economy

Gianpiero Petriglieri, Susan J. Ashford and Amy Wrzesniewski:

“Have you ever been on a trapeze?” That’s how Martha, an independent consultant, responded when we asked her to describe her work in the five years since she’d left a global consulting firm to set out on her own. She had recently tried the art, which she saw as a good metaphor for her life: the void she felt when between assignments; the exhilaration of landing the next engagement; the discipline, concentration, and grace that mastering her profession required. Trapeze artists seem to take huge risks, she explained, but a safety system—including nets, equipment, and fellow performers—supports them: “They appear to be on their own, but they’re not.”

Martha (whose name, like others in this article, has been changed) is part of a burgeoning segment of the workforce loosely known as the gig economy. Approximately 150 million workers in North America and Western Europe have left the relatively stable confines of organizational life—sometimes by choice, sometimes not—to work as independent contractors. Some of this growth reflects the emergence of ride-hailing and task-oriented service platforms, but a recent report by McKinsey found that knowledge-intensive industries and creative occupations are the largest and fastest-growing segments of the freelance economy.

To learn what it takes to be successful in independent work, we recently completed an in-depth study of 65 gig workers. We found remarkably similar sentiments across generations and occupations: All those we studied acknowledged that they felt a host of personal, social, and economic anxieties without the cover and support of a traditional employer—but they also claimed that their independence was a choice and that they would not give up the benefits that came with it. Although they worried about unpredictable schedules and finances, they also felt they had mustered more courage and were leading richer lives than their corporate counterparts.