On 15 September 1997, two young Stanford University students registered the Google domain which sought, with a play on words, to catalyse the infinite quantity of information on the Internet. The name was chosen by Larry Page and Sergey Brin, inspired by the mathematical term googol, indicating a number beginning with a 1 and followed by 100 zeros. It was coined by American mathematician Edward Kasner in 1938 to convey the difference between a huge number and infinity. Google boasts that it can index a huge number of web pages, certainly more than the figure achieved by its rivals. It marked the birth of an invention characterised by young people who, with their own ideas and desire to be a part of the world, created a parallel world populated with virtual visitors every day. We have all smiled at the doodles, modified versions of the Google logo that, on various occasions or for special events, celebrate figures from past and contemporary history, welcoming us to the search engine when we connect via our mobile phones or any other electronic device. It is a distinctive trademark that has, over the years, stood out as original and unique, that has no equal and that now arouses the curiosity of users, accustomed to being amused by these brilliant periodical expedients.