“Today is Jim Stewart’s birthday. Reply to post a wish on his Timeline or reply with 1 to post ‘Happy Birthday!'” That’s the text, from Facebook to Colin Brickman, that launched a legal battle between Brickman and the social-media giant.
You see, Brickman had opted out of receiving texts from Facebook via the platform’s notification settings. In response to the unwanted birthday reminder, Brickman filed a class-action lawsuit against Facebook, representing “all individuals who received one or more Birthday Announcement Texts from [Facebook] to a cell phone through the use of an automated telephone dialing system at any time without their consent.”