Algorithmic Life

Massimo Mazzotti:

Algorithms are changing the worlds we inhabit — and they’re changing us. They pop up in op-eds on weighty topics like the future of labor in an increasingly automated world. Writing about how new trading algorithms are taking over Wall Street, a dismayed journalist wonders “which office jobs are next?” — which of us, in other words, will be consigned to the dustbin of irrelevancy? The solution, others gamely counter, may be more algorithms: “How do you find a job? Ask the algorithm.” Algorithms promise to bring reliability and objectivity to otherwise uncertain procedures. In 2007, a famous billboard for ASK.com happily capitalized on this promise: it announced to San Franciscans that “the algorithm constantly finds Jesus.” Since then, most of us have adjusted our expectations. Algorithms, we have realized, can be carriers of shady interests and vehicles of corporate guile. And so, as a new batch of commentators urge, we must “make algorithms accountable.”