Seeking students, public colleges reduce out-of-state prices

Jeff Amy:

Graduating high school seniors: does the University of Southern Mississippi have a deal for you!

The 14,500-student school has cut annual out-of-state tuition and fees from $16,529 this year to $9,964 next fall, even as it increases the cost for Mississippi residents by 4 percent, to $7,963.

The idea is to reverse a 2,000-student enrollment dip by pricing a USM education below some public universities in nearby states, and attract enough high-schoolers from Houston, Dallas and San Antonio to raise overall revenue.

“I really believe that this pricing strategy is going to open us up to people looking at the University of Southern Mississippi from places we traditionally haven’t drawn from,” said Douglas Vinzant, USM’s vice president for finance and administration.

Southern Mississippi is joining a trend: The Associated Press counted at least 50 public colleges and universities nationwide that have lowered nonresident tuition by more than 10 percent in recent years without making similar reductions for in-state students.