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week after students begin their distance learning courses at the UK’s Open University this October, a computer program will have predicted their final grade. An algorithm monitoring how much the new recruits have read of their online textbooks, and how keenly they have engaged with web learning forums, will cross-reference this information against data on each person’s socio-economic background. It will identify those likely to founder and pinpoint when they will start struggling. Throughout the course, the university will know how hard students are working by continuing to scrutinise their online reading habits and test scores.Behind the innovation is Peter Scott, a cognitive scientist whose “knowledge media institute” on the OU’s Milton Keynes campus is reminiscent of Q’s gadget laboratory in the James Bond films. His workspace is surrounded by robotic figurines and prototypes for new learning aids. But his real enthusiasm is for the use of data to improve a student’s experience. Scott, 53, who wears a vivid purple shirt with his suit, says retailers already analyse customer information in order to tempt buyers with future deals, and argues this is no different. “At a university, we can do some of those same things — not so much to sell our students something but to help them head in the right direction.”