How one school district is monitoring social media of students and teachers

Lisa Vaas:

Even if you aren’t on top of everything your child posts, your kid’s school well might be, given all the social media monitoring software on the market.

If you live in Florida’s Orange County, those kind of posts could mean school officials come looking into whatever’s going on.

That’s because Orange County is one of the latest school districts to start monitoring all of the thousands of social media posts made by both students and teachers.

It’s doing so with a new monitoring software called Snaptrends that monitors social media posts from all accounts in its location.

The school district reportedly paid $14,000 for a one-year Snaptrends license.

That buys the district’s schools the ability to search thousands of posts on sites like Twitter, Facebook and Instagram, hunting for keywords that might indicate trouble.

School officials say that the goal is to flag potential dangers including cyberbullying, suicide and crime.