Technology is for geeky men and fashion is for beautiful women. This is of course not the case, but unfortunately it is the perception of a large percentage of schoolgirls around the age of 13. It is just this that caused Belinda Parma to set up Little Miss Geek and start her mission of teaching girls, classroom by classroom, that a career in technology is not just accessible but appealing. She uses a team of great speakers who use their own careers to prove to the girls how the fashion and technology worlds have now collided.
On 26 April Little Miss Geek re-visited St Saviour’s & St Olave’s School in London for the second time to prove to a select group of Year 9 girls that careers in technology can be fascinating and the scope for creativity within them. Belinda cherry picked the following three inspirational speakers who are successful examples of women who work in or with technology.
Clara Mercer who heads up Marketing at the British Fashion Council, cited examples of big fashion brands who are using technology in interesting new ways, such as Diane Von Furstenberg’s catwalk show that featured models wearing Google glasses, Burberry’s virtual rain at their fashion show in Taiwan and live streaming through their store windows. She concluded that technology has become the most exciting part of her job and that it will never stop evolving and changing the nature of the fashion industry.