Enrollment Management at UW-Madison: What Story Do the Numbers Tell?

Sara Goldrick-Rab:

For the first time, probably in UW-Madison’s history, we are enrolling more legacy students than first-generation students.
Enrollment of Wisconsin residents is at an historic low, while enrollment of international students is at an historic high.
Enrollment is a function of applications, admit rates, and yield. Arguably, changes in policies around cost and campus climate (e.g. the Madison Initiative for Undergraduates– see below) most often affect the yield. So let’s look at the yield rates– the percent of students who accept the admissions offer and choose to attend Madison. They are quite stable for some groups, but declining for others.

Related: Madison High School Freshman enrollment at UW System schools, including UW-Madison.