Center on Reinventing Public Education, via a kind Deb Britt email:

An important part of supporting choice is providing families with good information about school performance. However, families often do not have access to school performance information when deciding on schools. The Florida Department of Education implemented an A-F School Grading System that works to provide transparent, objective, and easily understood data to parents, educators, and the public to spur improvement among all schools. State and district leaders will spark a frank conversation about whether and how to use a state accountability system in districts’ school choice processes and will ask participants for feedback on how to expand the use of school performance information.
Mike Kooi, Executive Director of the Office of Independent Education and Parental Choice, Florida Department of Education
Dr. Pansy Houghton, Director of Choice and Magnet Programs, Hillsborough County Public Schools
Terrie Dodson-Caldevilla, Choice Marketing and Communications Managers, Hillsborough County Public Schools