A fresh take on the uncanny, unnerving power of the unconscious mind.
We think we’re thinking our way through life. Well, yes and no. We’re thinking, but our unconscious minds are enormously powerful drivers. We think, but they can decide – often before we’ve even asked the question. For decades, we’ve understood we’re open to “subliminal seduction.” Our unconscious mind can be wooed.
Freud called it a beast. New science is showing just how powerful the mind beneath can be, and – often – how helpful. It’s us. And it’s way ahead of us.