Six school districts in Wisconsin – Hartland-Lakeside, Phelps, Oregon, Oshkosh, Beloit and Sparta – have scheduled school referendums for either February or April.
My advice to school officials who want to prevail: encourage high turn-out among voters who cast their ballots at polling places that are actually inside the schools themselves. It, oddly enough, makes a significant difference.
You probably don’t believe this. Neither did voters who were part of an extensive study of polling places in Arizona in 2000 when a ballot initiative proposed raising the state sales tax to support education spending.
Published in the Proceedings of the National Academy of Sciences, the study on what’s known as “priming” concluded that voters in school buildings are unaware of the influence of so-called “environmental stimuli.” We like to think we’re smarter than that. Who wants to admit that their vote was based even in part on whether they were standing in a school hallway or a gym rather than a church or a town hall when they cast their ballot? Are we that easily manipulated?