Admissions Deans Feel Crunched by the Numbers

Eric Hoover:

Once upon a time, May was not so manic. Although admissions officers have long fretted about enrollment outcomes, they used to fret under fewer microscopes. Application totals were more predictable. Enrollment projections were more reliable. And newspapers had yet to turn the admissions cycle into an annual tally of percentages and prestige.
These days, “yield” is a familiar term. The proportion of accepted applicants who enroll is a crucial number, wa