The football field at a public school here, in the second largest school district in the country, soon may be brought to students by Nike.
Facing another potential round of huge budget cuts, the Los Angeles school board unanimously approved a plan on Tuesday night to allow the district to seek corporate sponsorships as a way to get money to the schools.
The district is not the first to look for private dollars as a way to close public budget gaps — districts in Sheboygan, Wis., and Midland, Tex., for example, have offered up naming rights for their stadiums for years. But the Los Angeles school district is by far the largest to do so, and officials say the plan could generate as much as $18 million for the schools.