Every job is a technology job. Technology is baked into each aspect of work. Social media means that everyone in an organization is a communicator, everyone is a salesperson.
As the technical infrastructure continues an inexorable movement towards a service, sourced from without, skills to utilize technology higher up the value chain will be the only ones that pay a professional wage. Just as the word processor replaced the secretary, lightweight authoring tools and social media publishing platforms will replace Web and media specialists for all but the highest fidelity (and revenue generating) tasks.
I’m not saying the media and Web jobs will disappear, rather we will all be expected to create multimedia work in digital format and share / interact with digital tools. Today’s NYTimes reporter who writes, but also podcasts and creates short videos, (think David Pogue), provides a glimpse into all of our futures.
What would you choose as the 10 competencies that every college graduate must bring to the job market?