Few know the consequences of Hong Kong’s rapidly ageing population as well as public schoolteachers. They are in the front line, wondering how to keep the schools they work for open – and their jobs – as student numbers dwindle. Innovation comes to the fore in such situations and competition to maintain enrolments to stave off closure with gifts and gimmicks is keen. But as much as enterprise is to be lauded, efforts should not be about enticing children with giveaways, but better educating them. Education is not the natural first thought for teachers whose jobs are on the line. They know that when student numbers in a form drop below 61, the Education Bureau starts taking action. In the past five years, five public secondary schools and 72 primary ones have been forced to close. A total of 31 secondary classes have been cut this academic year.
Government-subsidised secondary schools have taken a lead in trying to reverse the trend. They cannot conjure more students from the shrinking pool but can lure them away from one another and look to new arrivals. Tactics vary from handing out free notebook computers to recruiting through booths at railway stations to hiring public relations consultants so that images can be overhauled.