College Ratings Gone Wild

Jay Matthews:

Four years ago I ranked all of the major college guides for Slate. My piece is still there, if you want to look. It retains some relevance at this time of year, when America has its annual ratings-o-rama. It is more entertaining than informative, but so what? A little amusement might help us better understand what we want in our colleges.
I have been leafing through the guides that just arrived in the mail. There is the Newsweek-Kaplan college guide, where once again I have an article, so in the interests of modesty and objectivity we will ignore it. The granddaddy of guides, U.S. News & World Report’s “America’s Best Colleges,” sits atop my stack, still shiny and proud despite all the abuse it has gotten over the years. “The Best 371 Colleges,” a thick book by The Princeton Review, is a favorite because of its playfulness.
I am also fond of the Washington Monthly college guide. It has found a way to deepen and broaden each year what I once thought was a one-time gimmick–ranking colleges by how well they serve America. I am excited by a new guide, at least new to me, the “Military Friendly Schools” list published by G.I. Jobs magazine. The “What Will They Learn?” report, an unconventional guide by the American Council of Trustees and Alumni, shows how the lists might look if we cared about what our colleges were teaching.