School lunch is back on the U.S. policy menu for the first time in decades, thanks to President Barack Obama’s drive to make school food more nutritious and healthy.
Like any reform effort in Washington these days, the school lunch overhaul is vulnerable to a growing government deficit. But some companies and investors are getting in the game early with small projects that could some day grow into big business catering to millions of school children.
The U.S. government pays much of the bill for school food. Efforts to replace the processed and nutrition-poor foods still on many student lunch trays come with a higher price tag that many schools cannot afford. Businesses can help close the gap.
U.S. natural foods grocer Whole Foods Market Inc (WFMI.O) has teamed with Chef Ann Cooper — best known for her high-profile partnership with Chef Alice Waters at Berkeley Unified School District — to launch the Lunch Box project (thelunchbox.org/), an expanding online guidebook to help school “lunch ladies” serve healthier food.