College admissions officers are jazzing up their acceptance notifications–sending out fancy certificates, T-shirts, tubes of confetti, or Internet links to videos of fireworks–in an effort to inspire loyalty and lock in commitments from today’s fickle and worried high school seniors.
While many students enjoy the new twists on what used to be just fat and thin envelopes, others are criticizing some of the changes to admissions notifications. Some students are less wowed by glitz than by old-fashioned personal letters that show an admissions officer actually read the essays. Some high school officials complain about school disruptions caused by midday fateful E-mails or text messages. And some students say the new electronic rejections–some of which are little more than “Admissions decision: Deny”–feel much harsher than the traditional letters enclosed in ominously thin envelopes.
The controversy over the best way to inform students of their fates is likely to heighten in 2009 as a growing number of colleges experiment with:
Text messages. Baylor University is one of a growing number of schools that blast out congratulatory text messages (though it sends rejections via snail mail).